CREATIVE DIRECTOR • BRAND STRATEGIST • MARKETING LEADER
Building brands
that move people.
I'm Tate Holcombe, a creative director and marketing leader with 15+ years turning strategy into standout creative across video, digital, brand, and multi-channel campaigns for national organizations, advocacy groups, and corporate brands.
Strategy meets execution.
I lead creative teams that deliver, from concept to final asset, across every channel. My work sits at the intersection of brand strategy, visual storytelling, and the operational discipline it takes to ship at speed without sacrificing quality.
As Creative Director at Go Big Media and Think Big, I've built and managed multi-disciplinary teams producing hundreds of assets annually across digital, print, CTV, video, and web, serving national political organizations, corporate brands, and public affairs campaigns reaching millions.
Before stepping into leadership, I spent years directing video productions, doc-style content, and mixed-media projects, building a foundation in hands-on craft that still informs how I approach every brief.
10+
YEARS IN CREATIVE
& MARKETING LEADERSHIP
50+
CAMPAIGNS LED
AT NATIONAL SCALE
19
AWARD-WINNING
CREATIVE PIECES
Core expertise
Brand Strategy
& Identity
Logo systems, visual identity builds, brand architecture, and messaging frameworks that give organizations a distinct, ownable presence across every touchpoint.
Campaign
Creative
High-impact political and advocacy campaigns, from
48-hour rapid deployments to sustained multi-state efforts combining messaging discipline with standout design.
Video Production
& Direction
Full-scale video from concept to post. Brand films, interviews, doc-style content, commercials, event coverage, and rapid turnaround broadcast spots for high-stakes moments.
Public Affairs
& Strategic Comms
Creative and messaging strategy for organizations shaping narratives, protecting reputations, and reaching the stakeholders who matter most.
Digital Marketing
& Content System
Multi-channel content strategies aligned to data insights. Social ecosystems, CTV, digital campaigns, and creative optimized through analytics.
Creative Operations
& Leadership
Creative and messaging strategy for organizations shaping narratives, protecting reputations, and reaching the stakeholders who matter most.
Selected work
The reel
Things I'm proud of
Award-Winning Campaign Creative
Directed campaigns recognized by the Reed Awards and the Pollies for creativity, originality, and measurable effectiveness in political and advocacy media.
Viral Digital Campaigns
Produced ad assets generating multi-million impressions across digital platforms, leveraging data-driven targeting and iterative creative optimization to maximize reach and engagement.
48-Hour Campaign Launch
Led the full rebranding and rapid deployment of campaign identity and web presence within 48 hours for a high-profile congressional special election — from logo to launch.
Unified Creative Operations
Built integrated creative operations across multiple sister agencies within a larger corporate structure — unifying processes, training programs, review systems, and quality standards.
How I work
Creative & Production
-
Adobe Creative Cloud
-
Figma
-
Canva
-
Event & Broadcast Production Systems
-
AI such as Kling, VEO, Sora, Midjourney, Claude, etc.
Strategy & Operations
-
Asana Project Management
-
Data-Driven Content Strategy
-
A/B Testing & Performance Analytics
-
Budget & Resource Management
-
Cross-Functional Team Leadership
-
Vendor & Agency Management
Platforms & Systems
-
WordPress & Webflow
-
Google Workspace
-
Microsoft Office Suite
-
CTV & Digital Ad Platforms
-
Social Media Ecosystems
-